WEB FONTS STYLE GUIDE

I was tasked with looking at how to apply Evereve’s new brand fonts on the website. I provided recommendations, along with mock ups, for font weights, sizes and styling, along with minor adjustments to padding. Below is the end result mocked up on desktop and mobile, along with the final style guide provided to the web development team.

The designs below also show an example of homepage banner updates, which happen on a bi-weekly basis. The challenge in these banner updates is ensuring we are showcasing the right mix of categories, model looks and product with good inventory, all while achieving a balanced variety of image crops.