STYLE FORMULAS
Style Formulas show the Evereve customer how to style on-trend outfits for the season. Below shows an example of the landing page experience, as well as social stories.
Instagram Story Slides (Organic)
PROCESS:
Design low fidelity wireframes. Get approval from tech partners on layout plan and functionality.
Work with photo shoot team to decide on and capture cut out imagery.
(In this example I chose the outfit imagery myself based on the goal of a color theme.)Try several iterations with different background images that work with the product—pulling from a large pool of environmental imagery from the catalog photo shoot.
Present design round 1 to Creative Director and design team. Apply feedback.
Plug in retouched images and copy. Make any necessary photo retouching edits.
(e.g. Use the liquify tool in Photoshop to fix any imperfections the cut out imagery may have.)Present design round 2. Apply feedback.
Share approved concepts with tech partners. Apply any final feedback.
Export final assets and optimize for web. Upload artboards for developers.
Review work in staging environment and approve before it goes live.