LUMINARIAS

Luminarias is a non-profit dedicated to helping Guatemalan girls break the cycle of poverty through: housing, education, community outreach and youth development.

I had the privilege of developing their brand identity as a pro bono project.

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Concept: The logo mark stems from the ancient Mayan hieroglyph for sun—the ultimate light (luminary). This ancient symbol has been simplified and modernized with a color palette inspired by Guatemalan textiles. The overlapping colors result in new colors—a visual metaphor for intersecting lives and thus creating change. My goal was to create an identity that felt joyful, youthful and modern.