FALL FORECAST
Below you’ll find a landing page design created to educate the Evereve customer on the top forecasted fashion trends for the season. The intention behind this page is to provide styling inspiration through imagery and video, and also several avenues for shopping product.
PROCESS:
Design low fidelity wireframes. Get approval from tech partners on layout plan.
Test several different image options—being mindful of a good balance of models and product featured.
Present design round 1 to Creative Director and design team. Apply feedback.
Work with photo shoot team to decide on/capture cut out imagery.
Plug in retouched images, copy and collect video files from videographer. Make any necessary final photo retouching edits.
Present design round 2. Apply feedback.
Share approved concepts with tech partners. Apply any final feedback.
Export final assets and optimize for web. Upload artboards for developers.
Review work in staging environment and approve before it goes live.